The Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that...
View ArticleTools to Help SEOs With ADD Get Work Done
A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in...
View ArticleWinning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run...
View ArticleKony 2012: Lessons for Video Marketers
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers...
View ArticleCombining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales...
View ArticleModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global,...
View ArticleInstagram for Video: Searching for the Next Big Thing
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can...
View Article5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with...
View ArticleThe 'Hoarding' Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and highlight what matters to them, you’ll command their attention and...
View Article7 Habits of Highly Effective SEO
Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients...
View Article5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk....
View ArticleUnruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each...
View ArticleGoogle's Knowledge Graph: Implications for Search & SEO
The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to...
View ArticleMarketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of their audience. LinkedIn offers...
View ArticleJybe Concierge Search Agent Discovers Restaurants & Suggests Dinner
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to surface suggestions of movies to watch, books you will find...
View ArticleUse Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about...
View ArticleWriting Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of...
View ArticleHow to Master Working With Bloggers
Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade...
View ArticleGratitude and Humor Go a Long Way in Crowdfunding
Being thankful comes naturally when you’re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult to pull off if you’re not a comedian.
View ArticleWhy Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this...
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